Welcome to The Velveteen Rabbit Bookshop and Guest House, est. 1994! We're excited to have you visit us, and hope that you check back frequently for more updates from Fort Atkinson's only independent bookshop.

  Scroll down to checkout the details of our Book Pledge Drive that's happening now! 



The Velveteen Rabbit Bookshop is an independent general interest bookstore with an emphasis on children's literature. Take a step inside this classic, cozy pink Victorian house and you will find yourself in a new world with old charm and--of course--an abundance of books! We carry a wide range of books for every interest, but can also special order almost any title. A friendly and knowledgeable staff of bibliophiles will assist you, whether you're searching for the perfect gift for someone or your new favorite book.

We encourage you to SHOP ONLINE as well! Paperbacks, hardcovers, gift certificates, eBooks and more are all available for purchase through our website. If you have any questions, please feel free to contact us--our staff strives to be just as available to online shoppers as our in-store customers!

Click here for some vital information about ordering online at The Velveteen Rabbit Bookshop!


The upper story of this beautiful Victorian home is the Guest House! A charming and unique place to spend a relaxing weekend away from home it has all the modern amenities...plus access to the bookstore's shelves after hours! Click here or on the "Guest House" link on the left side of this page for more information!