Est. 1994

Welcome to The Velveteen Rabbit Bookshop and Guest House! We're excited to have you visit us, and hope that you check back frequently for more updates from Fort Atkinson's only independent bookstore.

The Velveteen Rabbit Bookshop is an independent general interest bookstore with an emphasis on children's literature. Take a step inside this classic, cozy pink Victorian house and you will find yourself in a new world with old charm and--of course--an abundance of books! We carry a wide range of books for every interest, but can also special order almost any title. A friendly and knowledgeable staff of bookophiles will assist you, whether you're searching for the perfect gift for someone or your new favorite book.

The Velveteen Rabbit Bookshop opened its doors in downtown Fort Atkinson during the holiday season in 1994, and is named after the beloved children's story--one of our favorites. We've been honored to serve our loyal customers in Fort Atkinson and its surrounding communities. So stop by and browse our quality selection of regional literature, books for children, unique cards, audiobooks, journals, puzzles, toys, DVDs, CDs, stickers and other specialty items.

Click here for some vital information about ordering online at The Velveteen Rabbit Bookshop!

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Also, spend a relaxing weekend away from home in our unique Guest House! Enjoy all the charm of this beautiful Victorian house with all the modern amenities. Click the "Guest House" link on the side of this page for more information!